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![PDF] Top-down or bottom-up forecasting? | Semantic Scholar](https://d3i71xaburhd42.cloudfront.net/db9951a91626cf01eee4616c323153b66c69abba/4-Table1-1.png "PDF] Top-down or bottom-up forecasting? | Semantic Scholar")
PDF] Top-down or bottom-up forecasting? | Semantic Scholar
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Gazi Sanaul Hasan - Bottom-up forecasting is a method of estimating a company's future performance by starting with low-level company data and working “up” to revenue. This approach starts with detailed customer
Bottom-up and top-down approaches in niche marketing. | Download Scientific Diagram
